On May 25th the European Union officially implemented GDPR (General Data Protection Regulation.) The web design industry has been abuzz with this news for quite some
Category: Email Marketing
Email Marketing: 5 Tips to Success in the Vacation Rental Industry
Posted on Categories Email Marketing, Vacation Rental MarketingOne of the tools we see that is underused or not used properly in the vacation rental industry is direct email marketing. Often, people
The Cart Abandonment Mystery: Solved for Vacation Rentals
Posted on Categories Email Marketing, Vacation Rental MarketingWe can all agree that one of the most frustrating things to see is when a consumer is one step from buying and then for some reason, they don’t. A good majority of the business model in the vacation
Case Study: Email Collection Turns In $517,436 In Bookings
Posted on Categories Email MarketingAs email marketing professionals, we know the value of a great active list to send to. After all, if you’re not collecting new email addresses, then how are you growing your email database over
New Email Marketing Laws That You Must Know as a Vacation Rental Marketer
Posted on Categories Email Marketing, Vacation Rental MarketingI’m going to take a brief moment to explain the new laws affecting email marketing to your Canadian clients. I’m going to cover whether this will affect you as a vacation rental manager, highlight
Effective Placement of Links in Email Marketing
Posted on Categories Email MarketingEmail marketing is a great way to get directly in front of your client base. When sending an eblast, it is important to not only get your customers attention, but you also want to encourage them to
The Pragmatic Approach for Targeting Vacationer Demographics
Posted on Categories Analytics, Email Marketing, Pay Per Click, Search Engine Optimization, Social Media, Vacation Rental MarketingThe vacation rental industry is an 85 billion dollar industry with virtually every demographic planning a dream vacation, year after year. A majority of vacation rental managers often realize too late
Are Your Eblasts Converting How They Should?
Posted on Categories Email MarketingYou’ve heard it before. Email Marketing is an easy and in expensive way to stay in front of your consumer. Keep them in the know, and keep you on their mind. It’s a tried and true method,
Whatever happened to email marketing?
Posted on Categories Email MarketingNothing. It's still there in force. It might not be the coolest kid on the block, but it's still the biggest on the playground. So, yeah…everyone is talking about social media, but forget