Webinars

The Most Important Digital Marketing Strategies for Short-Term Rentals

Vanessa Humes and Stayfi share their expertise on digital marketing strategies that increase direct bookings for vacation rental managers (VRMs). This session is designed to equip you with practical strategies and tools to transform your online presence and drive more direct bookings.

Webinar Highlights:

• Effective Website Design for Direct Bookings 
• How to Stand Out in a Crowded Market 
• How to Get More People to Your Website 
• Digital Marketing Strategies for VRMs 
• Real-Life Examples and Case Studies

AI and SEO - Navigating the Future of Travel

Presented by the teams at ICND and Aidaptive. Uncover the latest #seo best practices and examine the transformative impact of AI on the #travel industry. We'll explore AI's role in vacation rental management throughout the booking funnel and the emergence of AI-powered travel searches. Understand how shifting traveler demographics are reshaping SEO, how AI technologies process content, and the influence of Google’s Search Generative Experience (SGE) on SEO. Gain practical insights on refining your SEO strategy and utilizing AI on your website for enhanced search and booking experiences, including property sort order, recommendations, and personalized pricing.

The Truth About Vacation Rental SEO

SEO is always referred to as a “dark art” due to it’s technical nature and years of knowledge and experience to master. For this reason, property managers rely on their outside SEO company for prime placement in the search engines. The cold hard truth? Many SEO companies don’t focus on what REALLY matters. Audits and scores from tools out there don’t rank your site better, but the methods in this presentation do. Geared toward both beginner and advanced technical levels, ICND will go over what’s important for search engines in the VR space and how to stop the wool from being pulled over your eyes from outside agencies.

Make Social Media Fun Again

In this webinar, the ICND team will go over where you start, which social networks you should invest time in, and which give you the best ROI! We will dive into the popular platforms, how to use them effectively, what audiences are in each, AND some tips and tricks about the right calls-to-action and nurture process. We’ll also break down the different types of videos and what they can do for you to attract a new renter.

Braving Independence - The Quest for a Well Optimized Website and the Courage to Stand Alone

Challenging the norm, ICND will break down what features make a well optimized (and conversion focused) website. What features are important versus what's industry noise? Just like self-help books, your website needs to be continuously improved upon. But where do you start? We’ll break down the most effective ways to make sure your website is used by your guests for repeat bookings and what features give you the best return on your investment.

New Travel Personas Announced! Using Target Marketing For Personas.

New Data Reveals How Rental Managers Should Be Using Personas & Target Marketing To Increase Bookings. 

 Join InterCoastal Net Designs (ICND) for a look at the most popular data collection tools and how to leverage these tools for best results. ICND will break down the newly-released Travel Personas we can use to target potential guests (they may surprise you), and how to create meaningful content surrounding them to capitalize on quality traffic.

 Walk away with quick actionable tips to optimize your website tomorrow to increase your online bookings.

ICND's Tips & Tricks to Reformulate Your Post Pandemic Marketing Mix

Paul Hanak, Director of Digital Marketing & Diamond Frandsen, Brand Manager will be sharing some of best Tips & Tricks out the ICND Marketing Tool Box to help you prepare, react, & be successful in this next normal.

Deep Dive Into Audiences & Influencers With Marketing Experts From InterCoastal Net Designs - ICND

Join the marketing experts from InterCoastal Net Designs (ICND) on a deep dive into Influencer Marketing as they kickoff the Florida Vacation Management Associations (FLAVRMA) 

This webinar explores the use of audience interaction analytics to help vacation rental managers understand which influencers may be best suited for their current clientele and how to achieve a better match up of micro-influencers to vacation destinations. Understanding who your audience is, what their interests are, topics they are searching for online, and what other user generated content they are already consuming will help VRM's make informed decisions about hosting influencers.

Are you ready for post-pandemic marketing? An ICND & TruPlace Partner Webinar.

Did you place your online marketing on the backburner during the pandemic? Join us & our friends from TruPlace to get your marketing strategy in order sooner then later. Hear how you can stand out in the next new normal. 

 This webinar answers these popular questions and a few more. -What should I invest in when I'm booked solid? -Do I still need to do PPC? -What about SEO? -How can I update my website & GMB profile now?

How To Stand Out In An Oversaturated Space - Best Practices For Marketing Your Listings.

With demand for travel on the rise and travelers increasingly turning to short-term rentals for their vacation plans, differentiating your property is more important than ever to achieve maximum occupancy. That’s why we met with thought leaders from the global short-term rental space in a virtual event to discuss best practices for building a successful marketing strategy – from booking channel optimization to ‘Instagrammability’ to decor – to achieve high occupancy rates, stellar reviews and return customers. 

How to make your property management business less dependent on large OTAs!

2020 showed us how depending on major OTA’s can make your business vulnerable. This fireside chat with industry experts from ICND, Hostaway, Find Rentals, and HouseStay share their tips on how to diversify, become less dependent on big OTA’s and drive more bookings!

Data Driven Marketing LIVE Webinar Playback

Data Driven Marketing: Join Paul Hanak - Director of Digital Marketing, InterCoastal Net Designs & Rob Johnson - Senior VP of Sales for Key Data Dashboard for a look into how the right data can lead to the right decisions for more

Learn how to use data and revenue management strategies to improve your marketing performance. Marketers need good data to forecast and plan, but if 2020 taught us anything, it's to expect the unexpected. Key Data and ICND work together with experience and the data to help you better navigate unpredictable markets and identify trends. What data should we be using to forecast and plan? Marketing's 4 P's and data to support Pricing Driving up RevPAR through increasing Demand Outside of Revenue - Target Audience Data in Analytics

A Look Into A Marketers Mind....How to Use Target Marketing With ICND

We’ve always said: not all website traffic is created equal. With any outreach campaign, whether PPC, social media, or to previous guests via email, you need to find your target audience for your market and your company at the right time. ICND will give you all you need to know about targeting - including age groups, geographic locations, demographic profiles, interests, and more.

We’ll even show you how to find that data with tools you probably already use! You will walk away knowing your niche of bookers and their interests, and the best way to utilize that information to get in front of them, whether they are a new face staying with you or a 10 year repeat veteran.

Co-Hosted by Paul Hanak, Director of Digital Marketing & Diamond Frandsen, ICND Brand Manager. Presented by VRMA

Could You Be Losing Guests in the Booking Process?

We joined our partners, Streamline VRS, for a Third Party Thursday webinar tackling "Could you Be Losing Guests in the Booking Process?" with Director of Sales, Vanessa Humes.

Once a guest finally chooses one of your rentals, are you losing them in the booking process? Identify and create a user-friendly online booking process while keeping guests excited about booking their vacation as they finalize the reservation. Analyze abandoned shopping cart activity, examine rental policy formats, and ensure a seamless booking process.

Many thanks to Streamline for their continued partnership!

Earn More with Every Stay - New Ways to Maximize Your Revenue

We know Vacation Rental Managers are busy taking reservations and serving their guests, but now is the time to make the most of this booking season and earn more. This partner webinar is all about NEW WAYS to maximize your streams of revenue to help recover from the last few months and build a stronger financial foundation for the future. Using the online techniques from ICND and revenue recommendations from NEC and GuestView Guide, you can earn more from every guest stay.

Join Vanessa Humes, Director of Sales and Marketing for ICND and Greg Fiorot, Head of Sales, Global Innovations for NEC, as they discuss how you can grow your business and increase revenue.

Peers & Idears: Preparing for the Worst, Hoping for the Best

Join 8 panelists across the country and the globe to discuss what we are seeing with data trends.Is it time to amp up marketing? If so, what's the message to potential guests? How will we talk about housekeeping and cleaning? What and how we are communicating with owners? And how we are handling working remotely with employees? And the big question - how do we prepare for survival and stay optimistic on recent trends with increased traffic and bookings in some markets?

Panelists:

Robin Craigen - Moving Mountains - Steamboat Springs, CO

Jonathan Fonvielle - Atlantic Vacation Homes - Gloucester, MA

Kim Hermon - Big Bear Vacations - Big Bear Lake, CA

Dean McElveen - Oregon Beach Vacations - Lincoln City, OR

Nate Nuzzo - Outer Beaches Realty - Hatteras Island, NC

Charles Reed - Island Club - Put In Bay, OH

Ideas and Strategies to Help Get You Through COVID-19

Join this webinar where we bring together Vacation Rental marketing and management professionals to discuss ideas and strategies that will help you get through COVID-19. ICND will moderate a group of panelists from all over the US. We will be discussing the status of our industry, what’s changing, how they have adapted and what we can do in the future to improve. Join the discussion, ask questions, and let’s become stronger together.

Panelists:

Elaine & Lance Stitcher, Seaside Vacation Rentals - Ocean City, MD & Chincoteague, VA

Brittany Garger, Gibson Beach Rentals - Miramar Beach, FL

Emily Pattillo, Casiola - Orlando, FL

Rik Vercoutere, Odevaere - Bruges, Belgium

Karen Jernigan-Bobe & John Bobe, Sunset Properties - Gulf Shores, AL

Leslie Becker, Premiere Vacation Rentals - Smith Mountain Lake, VA

Vanessa Humes, ICND - Moderator