HTTPS (Hypertext Transfer Protocol Secure - WHAT?) is now being recommended by Google. It's simply recommending confidentiality of the data between the user's computer and your site. HTTPS provides three layers of protection through encrypting the exchanged data, keeping data the same through transfer, and requires authentication.

There are best practices when it comes to implementation with include using security certificates, server-side 301 redirects, and many other server related technical jargon. If you don't understand the specifics, it's always best to get a trusted expert to help walk you through exactly what you need.

We talked a minute ago about page speed, which goes hand and hand with responsive design. Responsive design is not new, by any means, but it's a technique that many web builders have not mastered. You see, there are platforms out there that you can use, like Bootstrap 5, that give you a framework for responsive functionality. The problem is development, can't stop there. There has to be thought in how a site will look and operate on a mobile device vs a desktop. There are different behaviors users take on a mobile vs desktop. For example, on a mobile device, you're not using a mouse, you are using your finger to scroll and click on your next step. All functionality needs to be tested for best the best User Experience.

This is one of the items that we brought to the vacation rental industry. Since then, most of our competitors have adopted, but haven't figured out exactly what we've done. So to learn more, please request a demo.

From looking at vacation rental websites across the world, this is the #1 missed opportunity in 9 out of 10 websites. In fact, it's so important it requires a whole new checklist. To learn more, please request a demo.